1/Jack Daniel's fills the value end of the American shelf in four different sizes. Fifty-six bottles in all, each priced live at Dan Murphy's. One brand anchors the cheap side; the allocated bourbon piles up at the dear side.
2/Two weeks on from the last American read, 40 of 56 bottles carry a different price or a different zone against their own jury. That is 71% of the shelf. New numbers, then, not a rerun of the last cycle.
3/The method: measure each ticket by how far its price stands above the fair value its own ten-seat panel sets, read as a premium. No bottle here lands below its own average, so "hottest" just means the thinnest premium, not anything worth chasing.
4/Jack Daniel's Old No.7 owns the near end across four sizes. The 700mL at $57 and the 1L at $80 each carry under a tenth of a percent of premium. The 1.136L at $95 and the 1.75L at $154 clear it by a whisker. Wild Turkey 81 proof at $51 completes the five.
5/Pool every review across the shelf and the recurring words are cornbread, charcoal, cola, a touch of earth, banana and sawdust. Think of it as the American house signature taken as a whole, not a verdict on any one bottle named above.
6/The costly side is all allocated. Old Rip Van Winkle 10yo $900, near 44% over mean, the 12yo $1000, close to 43%. Then JD Single Barrel $117, JD Bonded $96, Blanton's SFTB $304. Straightest-value American pour this week, the $57 Jack, or did I miss one? Your ticket?
| End | Item | Price | Gap % | Priced |
|---|---|---|---|---|
| Hot 1 | Jack Daniel's Old No.7 Tennessee Whiskey 700mL | $57 | +0.09% | observed 2026-10-15 |
| Hot 2 | Jack Daniel's Old No.7 Tennessee Whiskey 1L | $80 | +0.09% | observed 2026-10-15 |
| Hot 3 | Jack Daniel's Old No.7 Tennessee Whiskey 1.136L | $95 | +0.12% | observed 2026-10-15 |
| (hot) | Jack Daniel's Old No.7 Tennessee Whiskey 1.75L | $154 | +0.14% | observed 2026-10-15 |
| (hot) | Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL | $51 | +0.45% | observed 2026-10-15 |
| Cold 1 | Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL | $900 | +43.67% | observed 2026-10-15 |
| Cold 2 | Old Rip Van Winkle 12 Year Old Special Reserve 750mL | $1000 | +42.74% | observed 2026-10-15 |
| Cold 3 | Jack Daniel's Single Barrel Select Tennessee Whiskey 700mL | $117 | +39.95% | observed 2026-10-15 |
| (cold) | Jack Daniels Bonded Whiskey 700mL | $96 | +36.28% | observed 2026-10-15 |
| (cold) | Blanton's Straight From The Barrel Bourbon 700mL | $304 | +34.90% | observed 2026-10-15 |
None recorded.
Whole Shelf, scope USA (country), vintage 2026-10-15.1, pack country-usa-aggregate.json. Gap basis PERCENTAGE; ce_gap_pct=(price−CE 360° mean)/price×100, each bottle's premium over its own CE 360° consensus; 'hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain or a discount. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 56 of 56 priced live in the 2026-10-15 harvest (100%). Repeat scope: last led 2026-10-01-whole-shelf-usa.md 14 days earlier — CHANGED (40 of 56 bottles moved price or 360° zone, 71%, bar 10%), so it may lead again and the post states what changed. The hot end is Jack Daniel's Old No.7 in four sizes (700mL, 1L, 1.136L, 1.75L); the non-700mL sizes are headlined, so note them. Sources holds the stored top/bottom notable-mover cut, not the full 56-bottle ranking.
{
"date": "2026-10-15T00:00:00.000Z",
"title": "Jack Daniel's holds the value end of the whole American shelf",
"angle": "whole-shelf",
"position": "n/a",
"status": "draft",
"derives_from": "none — standalone whole-shelf roundup; no long-form article backs it this cycle",
"grounded_on": "2026-10-15.1",
"may_publish": true,
"review_priority": "flagged",
"artefact_id": "2026-10-15-cycle/whole-shelf/usa-country-d3ff4b",
"format_note": "Whole Shelf, scope USA (country), vintage 2026-10-15.1, pack country-usa-aggregate.json. Gap basis PERCENTAGE; ce_gap_pct=(price−CE 360° mean)/price×100, each bottle's premium over its own CE 360° consensus; 'hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain or a discount. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 56 of 56 priced live in the 2026-10-15 harvest (100%). Repeat scope: last led 2026-10-01-whole-shelf-usa.md 14 days earlier — CHANGED (40 of 56 bottles moved price or 360° zone, 71%, bar 10%), so it may lead again and the post states what changed. The hot end is Jack Daniel's Old No.7 in four sizes (700mL, 1L, 1.136L, 1.75L); the non-700mL sizes are headlined, so note them. Sources holds the stored top/bottom notable-mover cut, not the full 56-bottle ranking.",
"claims": [
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 700mL",
"kind": "price",
"value": 57
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 700mL",
"kind": "value",
"value": 0.09
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1L",
"kind": "price",
"value": 80
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1L",
"kind": "value",
"value": 0.09
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1.136L",
"kind": "price",
"value": 95
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1.136L",
"kind": "value",
"value": 0.12
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1.75L",
"kind": "price",
"value": 154
},
{
"item": "Jack Daniel's Old No.7 Tennessee Whiskey 1.75L",
"kind": "value",
"value": 0.14
},
{
"item": "Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL",
"kind": "price",
"value": 51
},
{
"item": "Wild Turkey Kentucky Straight Bourbon Whiskey 81p 700mL",
"kind": "value",
"value": 0.45
},
{
"item": "Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL",
"kind": "price",
"value": 900
},
{
"item": "Old Rip Van Winkle 10 Year Old 107 Proof Bourbon Whiskey 700mL",
"kind": "value",
"value": 43.67
},
{
"item": "Old Rip Van Winkle 12 Year Old Special Reserve 750mL",
"kind": "price",
"value": 1000
},
{
"item": "Old Rip Van Winkle 12 Year Old Special Reserve 750mL",
"kind": "value",
"value": 42.74
},
{
"item": "Jack Daniel's Single Barrel Select Tennessee Whiskey 700mL",
"kind": "price",
"value": 117
},
{
"item": "Jack Daniel's Single Barrel Select Tennessee Whiskey 700mL",
"kind": "value",
"value": 39.95
},
{
"item": "Jack Daniels Bonded Whiskey 700mL",
"kind": "price",
"value": 96
},
{
"item": "Jack Daniels Bonded Whiskey 700mL",
"kind": "value",
"value": 36.28
},
{
"item": "Blanton's Straight From The Barrel Bourbon 700mL",
"kind": "price",
"value": 304
},
{
"item": "Blanton's Straight From The Barrel Bourbon 700mL",
"kind": "value",
"value": 34.9
}
],
"subjects": [
"USA (country)"
],
"verified_at": "2026-10-15T10:50:47.000Z",
"verified_by": "etl/price_verify.py",
"verified_prices": {
"19007": 116.99,
"27390": 79.9,
"58930": 50.95,
"73587": 56.9,
"216925": 95.99,
"329248": 153.99,
"786447": 900,
"786450": 1000,
"819988": 94.95,
"824276": 303.99
},
"verification_note": "10 price claim(s) verified live",
"quality_gate": "pass",
"gated_at": "2026-10-15T10:50:47.000Z",
"site_publish": true,
"quality_notes": "soft cooldown: 1 repeat(s) inside the 4-week cool-down, each with a changed finding; the piece must say w"
}