1/Rye is a short shelf here: Archie Rose and Bulleit sit closest to fair. Six bottles, each priced live at Dan Murphy's. Every one sits above the fair value its own tasting panel sets, so read this as who overcharges least against that mark, not where a steal hides.
2/Method: I line each ticket against the price its own jury of ten would settle on, and show the overshoot as a share. No bottle lands under its panel's number, so "closest" means thinnest premium, not a markdown. The band is tight, so the pack scores in dollars; shares compare.
3/The tight end runs American ahead of craft. Wild Turkey Kentucky Straight Rye at $75 sits closest to fair, about 25% above. Bulleit Rye at $80 follows, near 19% over. Archie Rose Rye Malt at $99 carries the slimmest share, about 18%. Straight-talking rye leans Kentucky this week.
4/What the pooled reviews settle on as this shelf's vocabulary: rye, spicy, a wine thread, something dark and dried. That is the rye style read across five reviews together. Filler like "lathered" and "ritz" I've dropped. These belong to the whole shelf, not any single bottle.
5/The pricey end is where the craft names cluster. The Gospel Solera Rye at $90 overshoots most, about 32%. The Gospel Straight at $99 lands near 30%. Michter's US 1 at $121 runs about 28% over. With only six on the shelf, a couple of these also surface near the tight end.
6/Where rye stands today: Wild Turkey at $75 overshoots its own jury least, both Gospel bottlings most. Six bottles, all above their panel's number, not one a bargain. Which rye do you reach for at the local, and does it undercut the $75 Turkey on the shelf? Let me know.
| End | Item | Price | Gap % | Priced |
|---|---|---|---|---|
| Hot 1 | Archie Rose Distilling Co. Rye Malt Australian Whisky 700mL | $99 | +18.41% | observed 2026-10-15 |
| Hot 2 | Bulleit Rye Small Batch Frontier Whiskey 700mL | $80 | +19.02% | observed 2026-10-15 |
| Hot 3 | Wild Turkey Kentucky Straight Rye Whiskey 700mL | $75 | +24.80% | observed 2026-10-15 |
| (hot) | Michter's US 1 Straight Rye Whiskey 700mL | $121 | +27.89% | observed 2026-10-15 |
| (hot) | The Gospel Straight Australian Rye Whisky 700mL | $99 | +29.63% | observed 2026-10-15 |
| Cold 1 | The Gospel Solera Rye 700mL | $90 | +31.51% | observed 2026-10-15 |
| Cold 2 | The Gospel Straight Australian Rye Whisky 700mL | $99 | +29.63% | observed 2026-10-15 |
| Cold 3 | Michter's US 1 Straight Rye Whiskey 700mL | $121 | +27.89% | observed 2026-10-15 |
| (cold) | Wild Turkey Kentucky Straight Rye Whiskey 700mL | $75 | +24.80% | observed 2026-10-15 |
| (cold) | Bulleit Rye Small Batch Frontier Whiskey 700mL | $80 | +19.02% | observed 2026-10-15 |
None recorded.
Whole Shelf, scope Rye (whisky_style), vintage 2026-10-15.1, pack whisky_style-rye-aggregate.json. The pack's native gap basis is DOLLAR (narrow price band); the figures shown are each bottle's premium over its own CE 360° mean expressed as a percentage of price (ce_gap_pct = (price − CE 360° mean)/price × 100), the common scale the claims carry, presented exactly as the data gives them. 'Hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain or a discount. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 6 of 6 priced live in the 2026-10-15 harvest (100%). Small shelf (6 members): the Hot and Cold ends share bottles, so some names appear on both lists; the data's hot/cold lists are presented as given. Repeat check: no thread led with this scope in the last 4 weeks (cool-down FREE). Sources holds the stored notable-mover cut as the pack gives it.
{
"date": "2026-10-15T00:00:00.000Z",
"title": "Rye's value end is Wild Turkey, not the craft names",
"angle": "whole-shelf",
"position": "n/a",
"status": "draft",
"derives_from": "none — standalone whole-shelf roundup; no long-form article backs it this cycle",
"grounded_on": "2026-10-15.1",
"may_publish": true,
"review_priority": "flagged",
"artefact_id": "2026-10-15-cycle/whole-shelf/rye-whisky-style-e35f8e",
"format_note": "Whole Shelf, scope Rye (whisky_style), vintage 2026-10-15.1, pack whisky_style-rye-aggregate.json. The pack's native gap basis is DOLLAR (narrow price band); the figures shown are each bottle's premium over its own CE 360° mean expressed as a percentage of price (ce_gap_pct = (price − CE 360° mean)/price × 100), the common scale the claims carry, presented exactly as the data gives them. 'Hot'=smallest premium (least over fair value), 'cold'=largest. No bottle sits below its own mean, so 'hot' is not a bargain or a discount. 'Hot'/'cold' are value labels only, never velocity or trend. Coverage 6 of 6 priced live in the 2026-10-15 harvest (100%). Small shelf (6 members): the Hot and Cold ends share bottles, so some names appear on both lists; the data's hot/cold lists are presented as given. Repeat check: no thread led with this scope in the last 4 weeks (cool-down FREE). Sources holds the stored notable-mover cut as the pack gives it.",
"claims": [
{
"item": "Archie Rose Distilling Co. Rye Malt Australian Whisky 700mL",
"kind": "price",
"value": 99
},
{
"item": "Archie Rose Distilling Co. Rye Malt Australian Whisky 700mL",
"kind": "value",
"value": 18.41
},
{
"item": "Bulleit Rye Small Batch Frontier Whiskey 700mL",
"kind": "price",
"value": 80
},
{
"item": "Bulleit Rye Small Batch Frontier Whiskey 700mL",
"kind": "value",
"value": 19.02
},
{
"item": "Wild Turkey Kentucky Straight Rye Whiskey 700mL",
"kind": "price",
"value": 75
},
{
"item": "Wild Turkey Kentucky Straight Rye Whiskey 700mL",
"kind": "value",
"value": 24.8
},
{
"item": "Michter's US 1 Straight Rye Whiskey 700mL",
"kind": "price",
"value": 121
},
{
"item": "Michter's US 1 Straight Rye Whiskey 700mL",
"kind": "value",
"value": 27.89
},
{
"item": "The Gospel Straight Australian Rye Whisky 700mL",
"kind": "price",
"value": 99
},
{
"item": "The Gospel Straight Australian Rye Whisky 700mL",
"kind": "value",
"value": 29.63
},
{
"item": "The Gospel Solera Rye 700mL",
"kind": "price",
"value": 90
},
{
"item": "The Gospel Solera Rye 700mL",
"kind": "value",
"value": 31.51
}
],
"subjects": [
"Rye (whisky_style)"
],
"verified_at": "2026-10-15T10:50:47.000Z",
"verified_by": "etl/price_verify.py",
"verified_prices": {
"70880": 98.99,
"78186": 89.99,
"100745": 98.99,
"367120": 74.99,
"575861": 120.99,
"817047": 79.99
},
"verification_note": "6 price claim(s) verified live",
"quality_gate": "pass",
"gated_at": "2026-10-15T10:50:47.000Z",
"site_publish": true
}