Morris 36 South Double Grain Whisky 700mL. One outline per editorial type: what each would say about this bottle this week. Outlines are placeholders, not published pieces. This bottle also has its own page with its price history and its ten nearest.
| Editorial type | Salience | Picked | Outline |
|---|---|---|---|
| Article | 0.77 | yes | An article on Morris 36 South Double Grain leads with its ticket of $68 against a peer median of $57, 21% above. In its 12-week window that is inside its range (earlier weeks: low $59, high $71). Its strongest flavour factor is sherry & dried fruit. |
| Compare the pair | 0.71 | The engine's nearest neighbour to Morris 36 South Double Grain ($68) is Morris Rutherglen Signature ($97). Morris Rutherglen Signature is $29 dearer; the pair piece asks what the extra buys. The engine's indifference price for Morris Rutherglen Signature against it is $55; the ticket is $42 over. | |
| Divergence take | 0.89 | By attributes alone The Dalmore Cigar Malt Reserve is Morris 36 South Double Grain's 17th nearest bottle; once price is counted the engine puts it 273rd. Tickets: $68 against $231. Its peers' median is $57, so it sits 21% above them. | |
| Hot 21 / Cold 21 | 0.67 | Morris 36 South Double Grain is on neither the Hot 21 nor the Cold 21 this week: $68 against a fair value of $52, 32% over, which ranks 88th hottest of 323 bottles. Its peers' median is $57, so it sits 21% above them. | |
| KB position | 0.7 | Morris 36 South Double Grain is the cheapest of Morris' 3 bottles at $68. The brand's band runs $68 to $152, median $97, a statistic. A position piece checks that band against what the knowledge base holds. Its peers' median is $57, so it sits 21% above them. | |
| Price raid | 0.47 | Morris 36 South Double Grain rose from $65 to $68 this week, 5% up. In its 12-week window that is inside its range (earlier weeks: low $59, high $71). Its peers' median is $57, so it sits 21% above them. | |
| Similarity surprise | 0.19 | The engine's 10th nearest bottle to Morris 36 South Double Grain, a Rutherglen whisky, is Bushmills Black Bush, a Northern Ireland blend. Tickets: $68 against $66. 6 of its 20 nearest differ from it in country or style. Its peers' median is $57, so it sits 21% above them. | |
| The whole shelf | 0.73 | On the Rutherglen shelf of 1 bottles Morris 36 South Double Grain is the hottest: $68 against a fair value of $52, 32% over. The shelf's median ticket is $68. Its peers' median is $57, so it sits 21% above them. | |
| Value pick | 0.63 | For Morris 36 South Double Grain at $68, the closest cheaper neighbour is Johnnie Walker Black Ruby at $53: $15 less, 22% of the ticket. The engine ranks it 5th of the ten nearest. 2 of the ten are cheaper by $5 or more. |